Eco-products supplied across India and global markets.
HS code mapping, labeling guidance, and protective packaging make shipments smoother, reduce claims, and ensure products arrive shelf-ready in markets.
Soil Smart - Planet Positive
Co-created merchandising, bundled pricing, and timed influencer bursts achieved high shelf velocity, reduced returns, and expanded retailer reorders before festival week, lifting margins despite freight spikes.
Objective: Prove eco diyas can outperform standard clay/candle options during Diwali. We prioritized Tier-1/Tier-2 clusters with dense festival footfall and strong last-mile networks.
(1) Pack-size strategy (12/24/50) aligned to gifting and housing-society events.
(2) POS toolkit—shelf talkers, QR-linked origin stories, and biodegradable claims verified with documentation
(3) 10-week countdown calendar syncing micro-influencers, society pop-ups, and temple partnerships
(4) Inventory smoothing with regional buffers to avoid week-of stockouts. Results: 92% sell-through in six weeks
92% sell-through in six weeks; retailer reorder rate 61%; damages under 1.8% due to improved trays. Marketing CAC reduced 23% by leaning on society clusters and apartment RWA partnerships.
Gift bundles + origin storytelling maximize perceived value; pre-book mechanisms with retailers de-risk peak replenishment; packaging rigidity prevents breakage in quick commerce. Scalable Playbook: Lock planograms by week-8; deploy creator content week-6; shift spend to reorders week-2; run “Diwali Returns Rescue” to convert unsold stock into corporate gifting.
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18.00$ 24 February 2025 |
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18.00$ 24 February 2025 |
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